Customer Experience Survey Questions for Every Stage of the Journey

Customer experience (CX) contribution towards brand loyalty

Customer experience (CX) is a leading contribution to building brand loyalty, as 73% of customers affirm that CX has an impact on what they purchase. 86% of customers will turn into repeat buyers based on good experience. Individualised survey questions for every customer touchpoint are needed as they give tailored feedback, enabling brands to answer individual customer pain points and demands. This personalised approach increases satisfaction rates by up to 80%. XEBO.ai streamlines feedback gathering with AI-powered, branched surveys that track customers through their journeys. With AI-processed data, XEBO.ai reduces feedback processing time by 60%, and real-time insights allow brands to enhance CX and boost retention rates by 50%.

Awareness stage: awareness of first impressions

First impression creates a first impression and lays the foundation for customer perception; according to a survey which found that 48% of customers will be more inclined to engage with a brand that makes a first impression. The awareness stage is crucial because it will determine whether the prospective customers will dig deeper or not.

Why it matters: the power of first interactions

80% of purchase decisions occur as a result of first exposures. Clear and simple messaging builds confidence and encourages interest.

Key survey questions

  • How did you get to know our brand?
  • Why did you get attracted to our product/service?
  • Was our message simple and compelling?

Pro tip:

Utilise live analytics by XEBO.ai to monitor real-time feedback to allow brands to adjust awareness campaigns and boost engagement by up to 40%.

Consideration stage: monitoring interests and concerns

At the consideration stage, customers compare value, price, and specifications to one another. According to research, 63% of shoppers need extensive information before they buy.

Survey questions:

  • What are you looking at before buying?
  • Were you satisfied with your product information in helping you answer your questions?
  • Where do we rank against the competitors you are considering?

Insight:

XEBO.ai predictive analysis recognises purchasing uncertainties via real-time examination of surveys. It allows companies to pre-anticipate queries and convert as much as 35% more through more accurate engagement programs.

Purchase stage: capturing the buying experience

The purchasing stage is important, in which simple transactions and positive vibes create customer satisfaction. According to a report, 87% of customers will abandon a purchase if the purchasing process is difficult. A simple experience helps in boosting conversions and brand loyalty.

Focus Area: Simple pricing and smooth transactions create confidence and satisfaction.

Survey questions:

  • What do you think about your purchasing experience?
  • Was checkout simple and easy?
  • Were prices fair and transparent to you?

Pro tip:

XEBO.ai's AI insights track shopping behaviours to flag pain points and simplify checkout flows. This induces a 40% conversion boost by aligning frictionless customer-centric buying experiences.

Onboarding stage: the effortless onboarding process

Onboarding sets the tone for long-term customer relationships, as 86% of customers say they are more likely to be loyal to a brand with seamless onboarding. A good start reduces churn by up to 50%, making customers feel appreciated and confident.

Why Onboarding Matters: Transparent, empathetic onboarding enhances user satisfaction and product adoption, laying the groundwork for long-term loyalty.

Survey questions:

  • Was onboarding convenient and easy?
  • What else would make your onboarding better?
  • Do you enjoy having fun with our product/service?

XEBO.ai tip:

XEBO.ai's AI automation can be used to optimise onboarding processes with tailored instructions and documentation, boosting user engagement by 45%.

Retention stage: sustaining engagement

Retention is the key to long-term expansion, and a 5% increase in retention will boost profit by as much as 95%. The final goal is customer retention and satisfaction, which is achieved by constantly catering to their evolving needs.

Most Critical Purpose: Staying active by delivering value constantly and customised experiences.

Survey questions:

  • What do you most like about our service/product?
  • How can we make it better?
  • How likely are you to remain with our service? (NPS Question)

Insight:

XEBO.ai CX solutions apply smart analytics to detect churn risk early on through pattern-based feedback monitoring. This allows brands to develop evidence-based retention programs that boost customer lifetime value and cut churn by up to 30%.

Loyalty and advocacy stage: becoming customers and promoters

The loyalty and advocacy stage is all about converting happy customers into brand ambassadors. Happy customers are 5x more likely to re-buy and 4x more likely to recommend.

Objective: Build loyal customers who refer to the brand proactively and organically growing.  

Survey questions:

  • How likely are you to recommend us to friends/family? (NPS)
  • What would make friends/family refer to our product?
  • What would you love us to include?

Pro tip:

Create referral programs and loyalty promotions with AI using XEBO.ai to boost referrals by 25% and drive loyalty.  

Post-churn stage: winning back lost customers

The post-churn phase offers profound insights into how to turn losses into profits. Studies have established that 20-40% of churned customers can be regained if their issues are resolved.

Focus: Knowing why individuals churn enables brands to get better, refine products, and even win back lost customers.

Questions to ask

  • Why did you leave our product/service?
  • What did we do wrong?
  • Would you come back in the future?

XEBO.ai sentiment analysis breaks down customer feedback to reveal underlying drivers of churn. Emotional driver analysis enables brands to design successful win-back campaigns, with a 15-20% customer reactivation rate and building long-term loyalty.

From customer feedback to action with XEBO.ai

Personalised questions during customer journey stages of awareness, consideration, purchase, onboarding, retention, loyalty, and post-churn are essential to need discovery, concern resolution, and brand loyalty establishment. Each provides insights that power personalised experiences, increasing satisfaction and retention rates. XEBO.ai AI-fueled insights turn feedback into actionable strategies by separating trends, predicting customer behaviour, and refining engagement. Ready to take your customer experience to the next level? Schedule a free demo and discover how XEBO.ai can help you ask the right questions in the right context to have the greatest impact.

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